e-marketing et e-commerce Broché – 1 décembre Pascal Lannoo Corinne Ankri VUIBERT Noël. Pascal Lannoo et Corinne Ankri sont consultants en e-commerce, e- merchandising et e-marketing, thématiques pour lesquelles ils interviennent en France et à. E-marketing et e-commerce (Book): Lannoo, Pascal. Lannoo, Pascal. Book – | French | 3e éd. ill. ; 24 cm. Additional Contributors: Ankri, Corinne.

Author: Zololl Nakinos
Country: Reunion
Language: English (Spanish)
Genre: Health and Food
Published (Last): 19 April 2009
Pages: 235
PDF File Size: 12.61 Mb
ePub File Size: 20.66 Mb
ISBN: 211-5-63463-414-6
Downloads: 69836
Price: Free* [*Free Regsitration Required]
Uploader: Daigis

Le frustré | UX design | Pinterest | UX Design, User experience and Creative thinking

First, implement a specific forum for brands will have the advantage for brands in the ready to wear industry to increase their visibility on the internet and attract customers. In fact, the use of YouTube will allow videos to reach out to the world and make people. From the figure above, this Spanish brand have a store online but Zara is also present in some social network like Twitter and Facebook which permits Zara to advertise on their social site in order to attract more users.

The research question that I have chosen is: However, by analyzing it in detail, this new model might not be advantageous for clothing brands because they will have to first find a way to successfully scan sizes of internet users across a simple webcam which may be impossible; but also because the production of custom clothing will cost time and money for brands, which therefore is not so good for the ready to wear industry that produces generally a mass in order to obtain a cheaper production cost.

Marketing is a world that constantly evolving so buy a new book was essential to use appropriate and current information. Finally, the e-marketibg to wear industry uses e-marketing to increase its customer base by being visible and attractive on different websites.

Boudet, MLes 3 Suisses proposent un maillot de bain. Of course, this is not the only way to attract customers because we also find original events on Facebook like some flash mob for a brand, which can create a buzz on internet and attract many participants on the D-Day including future customers of the brand. Explanation of the fitting room in 3D through pictures: Moreover, by taking over the space Web of advertising, the e-marketing of brands sometimes may tend to be perceived by users as intrusive to their privacy and have the opposite effect by causing a disappointment from the.


Myriam Mallet Date of submission: Survey,p76 realised from a panel of 20 student of the university of Teesside the results were that the commercial e-mailing is annoying for them. Different dating sites famous illustrating a lack of E-marketing: As we have seen previously in this analysis, E-marketing has this benefit to broadcast commercial advertisements quickly to obtain new customers from around the world.

Figure 24 Print screen of Meetic.

Thus, companies have realized the opportunity that could bring a famous blog that is why the strategy that some brands are to use the services of bloggers to showcase their products in blogs that is the case above. However, after having evaluated all these models to determine if.

Besides using the videos, putting up pictures of famous celebrities will also increase the desire of targeted customers because it: Its aims is to question respondents to name five 5 brands of clothing lines without thinking then to question why did they name these brands, to know if the e-marketing This will allow me to conduct and draft out the e-marketing is related. Methodology for the choice of the subject: On the contrary, it will be an advantage for the custom clothes brands.

Print screen of my personal inbox. In fact, this psscal luxury Italian brand adopted a digital strategy to be very active on the Internet. Today, traditional marketing is no longer effective as before because not many consumers pay much attention to it and are no longer active. Thus, the arrival of E-commercs allowed the birth of the E-marketing.

Besides, e-marketing may unfortunately bring disadvantages to the ready to wear industry. Furthermore, this method will also cover up the bad reputation that customers have at the moment. The E-marketing is a ankei tool to attract numerous customers in a few clicks that is why brands of the ready to wear industry have today invaded the Web. Indeed, it has conquered the market through word of mouth but mostly through social networks and online shopping.


Search results

Evaluation of news models of E-marketing:. Indeed, it has helped many brands to conquer new market. Highlighting of the Japanese clothes brand, Uniqlo However, if they are so numerous, how brands do to attract users to their sites? Number one dating site in Europe today: The user enters the site, choose one garment, turn on his web camera and launch the program of initial scanning:. Thus, it will give positive impressions because the brand will use a computer technician to get this model up and another person who will be in ee-marketing of interacting with customers and ett all the information needed to create the new clothing collection.

Evaluation of the conquest of strategic internet space like dating sites: With this, I got an inspiration from the fitting room in 2D of Levis and the fitting rooms in 2D of some optical shops, why not imagine the fitting on 3D of the clothing brands. Figure 11 Image realized from different type blogs. Moreover, the implementation of ankgi type of site will e-commetce to respond to the different problems encountered by users with clothes but also to improve the. In corinns, for this initial step the choice of the research question was important because it would be related to the two schools where I am studying Computing and Business School of Teesside but also be a subject which interests me because this kind of project requires a lot of time.

A brief history of Facebook, p.